Umbra: Chilean investment firm Screen Capital has made a major move in the entertainment industry with the acquisition of Versatile Communications Inc., leading to the launch of a pioneering Horror and Fantasy Content Hub. This new venture, backed by an initial $2.5 million investment from Screen Capital’s Screen II Fund, aims to fill a significant gap in the Latin American market. By creating a multi-platform ecosystem for genre content, the initiative is poised to make waves in the global entertainment landscape.
A Vision for the Future of Horror and Fantasy
Eduardo Caso, a seasoned industry professional and the mind behind Mórbido TV, has teamed up with Pablo Guisa to bring the Horror and Fantasy Content Hub to life. According to Caso, the demand for horror and fantasy content in Latin America is strong, yet production and distribution are often limited. “The genre boasts a dedicated fanbase, and once someone becomes a fan, they stay loyal,” he states. With this venture, the team plans to cater to this audience’s needs while driving regional development in the genre.
What Umbra Has to Offer
The cornerstone of this venture is Umbra, a content ecosystem that includes multiple platforms, such as FAST (Free Ad-Supported Television), AVOD (Advertising-based Video on Demand), and SVOD (Subscription Video on Demand). In addition, the linear Mórbido TV channel will continue to serve the region’s audience.
Umbra will provide an expansive content library that includes classic films, original series, podcasts, audiobooks, and experimental formats, all aimed at satisfying the growing hunger for genre content.
Expanding Mórbido TV’s Reach
This initiative will expand the footprint of Mórbido TV Entertainment SpA, headquartered in Chile. With a focus on talent development, project acquisition, and regional distribution, the company aims to bring high-quality horror and fantasy content to the masses. “We’ve been developing this concept for years,” says Caso. “Now, we finally have the chance to bring it to life with the support of Screen Capital’s investors.”
Why This Investment Matters
Edgar Spielmann, partner at Screen Capital, highlights the untapped potential in the horror and fantasy genre. “Although niche, it has a high engagement among regional audiences, and the numbers are surprising,” he notes.
The venture is targeting a lucrative demographic: adults aged 25–44, from upper-middle-class backgrounds, known for their long-term loyalty and willingness to consume content across various platforms.
Strategic Partnerships and Future Growth
Screen Capital’s investment strategy is reinforced by key partnerships with Grupo Mórbido, Mantícora Distribución, and the Fantastic Pavilion of the Cannes Film Festival. These alliances ensure a steady stream of fresh content, keeping the Horror and Fantasy Content Hub at the forefront of genre entertainment.
The initiative’s overarching goal is to transform Umbra into Latin America’s leading destination for horror and fantasy content, setting new benchmarks for genre content distribution and creative development.
Conclusion:
With a clear vision, strong partnerships, and a targeted audience, the Horror and Fantasy Content Hub led by Screen Capital and Mórbido TV is set to reshape the entertainment landscape in Latin America. As the region’s appetite for niche content grows, this innovative platform promises to meet the demand and establish itself as the go-to destination for horror and fantasy fans worldwide.
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FAQs:
What is the Horror and Fantasy Content Hub launched by Screen Capital?
The Horror and Fantasy Content Hub is a new initiative backed by Screen Capital and Mórbido TV, focused on providing high-quality genre content across multiple platforms like FAST, AVOD, and SVOD.
Who is behind the creation of the Horror and Fantasy Content Hub?
The venture is driven by Eduardo Caso, a veteran in the industry and the founder of Mórbido TV, in collaboration with Pablo Guisa and Screen Capital.
What kind of content will be available on Umbra?
Umbra will offer a variety of content, including classic films, original productions, series, podcasts, audiobooks, and experimental formats catering to horror and fantasy enthusiasts.
What audience is the Horror and Fantasy Content Hub targeting?
The platform is designed for adults aged 25–44 from upper-middle-class backgrounds, a demographic known for its loyalty to the genre and willingness to consume content across various formats.
How will Umbra impact the Latin American entertainment scene?
With strategic partnerships and a growing content pipeline, Umbra aims to fill a gap in the Latin American market and establish itself as the region’s leading destination for horror and fantasy content.
